No matter what kind of business you run, you never want to see a dip in sales. This is not only bad for your business, but it can also put you in a tight spot financially. This is especially difficult for people who own ice vending machines.
These machines aren’t cheap, so you need to make a certain amount of money to earn back your initial investment. If sales decrease, it’ll take longer to see a return on investment. If you’re unsure as to why this is happening, we’ve put together some reasons why your ice vending machine sales are likely decreasing, as well as some tips on how to fix your current situation.
Location, Location, Location
The type of location you pick is vital to your machine’s success. As time passes, if your location is an area that’s a hassle to reach or no longer worth driving to, your regular customers may stop visiting. Regardless of the reason, it might be time to look into a new location.
If that’s not an option due to licensing agreements or you don’t want to inconvenience the customers that still go to your current location, it might be time to consider buying a second commercial ice vending machine. This will help expand your reach and give you another opportunity to find a spot that receives more traffic than your old one.
Advertising Is Essential
Marketing your ice machine online is very important for telling those who need ice where to get some. Many new machine owners are aware of this and push their new location online to let others know about its existence. However, after that initial push, some people stop advertising.
Even though this can save money in the short term, your sales will begin dwindling the longer you go without a marketing campaign. Old customers will forget about you, and new ones will never find you in the first place. Nike and Target don’t stop advertising even though they are popular brands, and you shouldn’t either. It’s crucial to keep advertising, even in small measures, to keep your ice vending business running successfully.
The Season Has Changed
Sometimes, the reason why the sales of your ice vending machine have decreased isn’t something you have any control over. Cold weather doesn’t stop the need for ice for most people. However, the need for it will lessen as temperatures drop.
Chilled snacks and drinks and large outdoor parties are things people do when the temperatures are high. As the temperatures cool, parties turn into intimate indoor affairs. Once things cool off, you’ll likely see a bit of a decrease in your overall sales. There’s no need to worry, though. The need for water and ice is year-round. Once things heat up again, your sales will go back to their peak.
You’re Not Keeping Up With Your Machine
One thing to watch out for is a sudden and complete halt in sales. If this ever happens, there’s a good chance your ice vending machine may be experiencing an issue. This is why it is essential you keep up with minimal monthly and annual maintenance. While issues are very unlikely, they can still happen from time to time. While Everest has only one moving part causing less maintence, you still want to make sure your machine is finely tuned. The best thing you can do to fight this issue is to check up on your machine regularly and fix problems as soon as they arise.