We are thrilled to announce that Hannah and Leselle, the talented graphic designers at Everest Ice and Water Systems, have won the 60th GDUSA Graphic Design Awards for their exceptional work on Everest’s Sustainability Green Report and Everest’s Company Website Redesign.
Their innovative and creative designs stood out from the competition and were recognized for their outstanding quality, effectiveness, and impact.
The Everest Sustainability Green Report submission, designed by Hannah, showcased the company’s commitment to sustainability and environmental responsibility, while Everest’s Company Website Redesign submission, designed by Leselle, enhanced the company’s online presence and user experience.
Hannah and Leselle’s designs were not only aesthetically pleasing but also effectively communicated the company’s values and mission. Their attention to detail, ability to balance design and functionality, and a keen eye for color and typography were all instrumental in their success.
Keep reading to get to know more about Hannah and Leselle and their professional career in Design!
What made you pursue Graphic Design?
H: “I pursued graphic design because of a class I took in high school. I had a lot of fun in that class and it stuck with me throughout college.” Hannah said. “When picking a discipline, graphic design seemed natural to me. It is the perfect balance between technology and art.”
L: “The passion I have for art and graphics initially came from experiencing graffiti through the windows of a bus tour around Europe. I was about 14 years old at the time and I didn’t have a very good way with words, so this visual language and storytelling meant the world to me. From then on that passion has evolved and developed to me pursuing graphic design and UI/UX design.”
How do you see design evolving in the next few years, and what role do you see yourself playing in that evolution?
H: “I think with the evolution of technology and a.i., design will shift as far as style, artistry, etc. There will be a lot of automation when it comes to producing content. I see myself using this shift as a tool to upgrade my design style and using it to become more efficient in my process.”
L: “I can tell you what I’d hope to see in the future – it’s tech being optimized for utility and design being human and relatable. As technology advances, I’d like to see applications become more simple in use cases so that we can quickly log off and jump back into real life. As for design in the sense of branding, I’d hope to see a more three-dimensional approach like designing a voice and visual that is relatable, influences a lifestyle, and also connects you to a community.”
How do you stay up-to-date with the latest design trends and technologies, and what resources do you rely on for inspiration and knowledge?
H: “I follow a lot of creative design accounts on social media and use Pinterest a lot for inspiration. Taking inspiration from other creators is a great way to get motivated and a great way to foster a creative community online.”
L: “Whether it’s on social media, magazines, or just paying attention to my surroundings, I’m always feeding my eyes and brain with art, design, and technology. Ok, I honestly can give a shout-out to Pinterest, literally a better image search engine than Google. Another favorite resource of mine for web design is Awards.”
How do you approach the creative process, and what steps do you take to ensure that your designs are aesthetically pleasing and effective at achieving their intended goals?
H: “The creative process for me is 24/7. I always deconstruct the design of things to gain some inspiration and to critically look at the work of others in hopes of becoming better myself. When starting a design, I often stare at the blank document for a bit to plan out what I would like to accomplish. From there, I put the pieces together like a puzzle until I feel as though all of the pieces fit properly. Starting, I usually write what is required of the piece in the margins so that they can be incorporated later.”
L: “I most usually approach a design project first by getting to know the audience and understanding our goals. As I mentioned earlier, I enjoy the process of art & design as a way of visual language and organizing information. One important step for me is iteration, iteration, iteration. I love exploring options before settling on a final design.”
What advice would you give aspiring graphic designers just starting in the field, and what do you think are the most important qualities for success in the industry?
H: “This question is a bit difficult considering I am still in the beginning stages of my career. I will say though, that practice makes perfect. If you are unsure about how to create something for a piece, look it up. The internet is your most valuable tool when it comes to design. I think being flexible, creative, and efficient are the most important qualities one should have in the industry.”
L: “Follow your intuition and get started! You’ll never know if it’s for you if you don’t give it a try.”
Everest Ice and Water Systems is proud to have such talented and dedicated award-winning designers on its team, and we are honored to have Hannah and Leselle represent us in the design community. Their award-winning work from the GDUSA is a testament to the company’s commitment to excellence, innovation, and sustainability.
We congratulate Hannah and Leselle on their well-deserved award recognition and thank them for their invaluable contributions to the success of Everest Ice and Water Systems. We look forward to seeing their future designs and accomplishments.